Businesses always look for new marketing strategies to promote their brand and reach the target audience in every nook and cranny of the world. The cost-effective and brilliant marketing tool that is used by the businesses to gain new customers and retain the old ones is giving free Wi-Fi. The tricky thing is that, they are letting the customers to login to the Wi-Fi through social media authentication. As soon as the customer enters their credentials, they are directed to the brand page of that respective store, shop or a restaurant. The customers out of excitement will like their pages and follow them on Twitter. You could notice that the commercial businesses are providing free Horeca wifi to its customers. No matter whether you go to a small ice cream parlor or a swanky restaurant, you can stay connected with your friends on social media or browse for anything through the Wi-Fi hotspots providing by these businesses.
The benefits a business can reap by offering social WiFi to its customers include
Improve your visibility in search results and brand reputation: The business that is having top ranking on the search results page and strong social media presence is trusted by the customers. When you provide social Gasten wifi service, you can improve your social media presence in a short time span. When users login through social media, they are compelled to like your brand. Moreover, the images and location shared by these people with the friends in their account will let you get new customers.
Gather information and improve your marketing base: You can know the type of people who are purchasing your products or taking your services by viewing their social media profiles. When users login through social media accounts, you can know their demographics and other crucial information. This lets you identify the type of people interested in your products and create a marketing strategy that targets these audiences. Also, you can customize the ads as per the taste of this audience.